The Successful Women behind Mother of Pearl
Mother of Pearl has the all the ingredient of a successful fashion label. The silhouettes are something a woman could easily wear, the prints are striking, and always evolving and distinctive as they partner with different artists for every collection. The perfect mixture of art and fashion, the brand has pinned down the cool London girl look.
Behind this successful label who is dubbed by the popular fashion website, fashionista.com as the London label to watch out for, are two successful women who has made the brand soar in the radar of all fashion aficionados worldwide.
Maia Norman founded Mother of Pearl in 2002 and her designs are primarily influenced by her love of sports and adventure and deep connection with art. The result is a collection of pieces that are dramatic, edgy and yet wearable fashion. Because of the collection's infusion of art and style, Mother of Pearl began gain popularity in the fashion industry.
Mother of Pearl(ready to wear) even soared greater heights when Amy Powney has joined the team. Powney started working at the brand as a design intern after she graduated from Kingston University. In 2011, she became the Design Director and continued to develop prints with collaboration artists, which had become a seasonal feature of Mother of Pearl. Norman saw her passion and potential and made her the Creative Director in 2016. Since then, Powney has streamlined the Mother of Pearl aesthetic to ensure that the luxe sports philosophy is evident in the silhouettes and detailing of each piece. She stayed true to the vision of Norman and the brand but also injected her own sense of design.
Both ladies has come up with a working system on how can use their strengths to make Mother of Pearl a brand to reckon with. Maia, the art connoisseur, will pick the initial artists and then we sit down with Amy, discuss the options and decide whom they both feel would work for the coming season. It's a great team as both women have different strength and can look at the work from different viewpoints, Maia is a long-time member of the art world and has a great knowledge for the artists and their work and Amy will look at the design and production viewpoint. How the artwork will be translated to print and fabrics and how it will fit in the inspiration for the collection. This kind of harmonious work relationship makes the initial design phase a breeze.
Mother of Pearl knows its strength in mixing high fashion with wearability. Powney wanted the brand to showcase clothing that are made for women by a woman. The label has now expanded to include bags and shoes. They also recently launched an e-commerce site where women all over the world can buy their bags.
Mother of Pearl presented their first collection at London Fashion Week for AW14. The brand has been shortlisted for the BFC Vogue Fashion Fund in 2015 and 2016. The brand is currently a staple favourite for that cool British women look.
Theory Offers A Complete Line Of Contemporary Items For The Modern Woman
Fashion keeps changing and people are always doing their best to keep up with these changes. In the modern world, fashion is a little different than older times. While older times held an overall fashion look, such as the muscle tees from the 1980s and the bright colors of the 1970s, the modern world has many different looks, thus a person first has to find their own style before they can start to follow fashion trends. There are many styles in the modern world, ranging from a sophisticated look to a funkier and colorful look. One specific look that is quite popular among women, especially those in certain upscale positions at work, is a contemporary look. Theory Brand women's clothing offers these modern women who enjoy a contemporary look the perfect solution - everything they need to stay sophisticated and modern, without having to shop for different brands and without having to too much money on a piece of clothing.
The fashion brand has quite a unique take on how they design contemporary clothes. They take the current fashion trends and mix it with their own fashion styles, thus creating something that is elegant and something that will compliment that woman's body in many ways. They also offer different contemporary looks, different styles, and fashion items in a variety of colors. Since every modern woman who enjoys a contemporary look still have their own preferences over the style of their clothes, such as whether it should be a dress, pants, a button shirt, the type of material that is used, the brand has created different types of clothing lines in order to accommodate the demands of the modern woman.
The Theory look starts with the perfect top. They offer a range of different shirts for women, thus giving female fans the choice of choosing something she feels comfortable wearing. This might include a simple ruffle top with cutout shoulders, a silky button shirt or even a plain and simple turtleneck knit. Once the perfect top has been chosen, the pants are next. Fans can choose between a slim fit, pair of skinny pants or even a more relaxed choice that will give them a comfortable fit.
Once the woman has chosen the perfect top and pants combination for the day, they can finish the look by adding some accessories to further compliment the day's look. Theory offers a large collection of accessories that fits in perfectly with any of their contemporary outfits. The most obvious accessory to start with is a pair of their sophisticated shoes. The Theory brand has a large collection of shoes, varying from simple slides and elegant sandals with a leather finish to heeled boots that are sure to impress. Finally, the perfect contemporary Theory look can be finished off a handbag and a selection of leather accessories that are exclusive to the brand. The brand offers various types of handbags, including satchels and cross-body bags in order to suit the style requirements of any woman.